There are many dates throughout the year that can boost the sales of your pastry business. Certain occasions like Christmas and Valentine's Day make people more generous. Marketing with focus on these events can significantly increase the profitability of the business.
Aside from discount promotions, themed packaging materials and gift boxes makes pastry products more appealing. Running a marketing campaign based on customized packaging requires very little additional expense to the operation of the business. There are manufacturers that produce customized packaging for minimal or no extra costs. It doesn't take much to add some candy canes, pine trees, and gifts to pie trays and make it Christmas-y.
The idea is to turn items that are normally not associated with the events to something that feels more suited to it. Take the Valentine's season for example. It used to be a season dominated by chocolates, flowers, and jewelry. The pastry sector have gotten in on the action simply by marketing pastries as alternative to chocolates. Unlike chocolates which are more one-dimensional when it comes to flavor, the variety of pastry products ensures that people with different preferences will have something that they can enjoy.
Another method of marketing that requires minimal changes to how the business operates involves the use of themed frostings. This method takes advantage of the fact that pastry products already serve as canvas to the chefs.
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